Press Releases

Keiser has officially expanded its strength category with the introduction of the Deadlift, now available across both the A300 and A400 platforms. This launch re-engineers the traditional trap-bar movement through the lens of Keiser’s signature pneumatic technology, offering a "low-inertia" alternative to traditional iron. The introduction of the Deadlift represents a strategic shift in high-performance training, moving away from the limitations of iron plates toward a more controlled, data-driven ecosystem. By prioritizing velocity, power output, and joint longevity, Keiser is positioning the deadlift not just as a test of raw strength, but as a precise tool for athletic development and clinical rehabilitation.

Gym80, universally known as the "King of Machines," has reached a definitive milestone in its 40-year history with the massive expansion of its global headquarters in Gelsenkirchen, Germany. By 2026, the brand has grown its footprint to a total production area of more than 55,000 square meters, doubling down on its commitment to vertical integration in the heart of the Ruhr area. This centralization of manufacturing, innovation, and design allows Gym80 to maintain an industry-leading standard where nearly 95% of all production is handled entirely in-house.

In the modern high-performance environment, the greatest barrier to progress isn’t a lack of effort—it’s a lack of precise data. Technogym Checkup is the industry’s most advanced AI-driven assessment station, designed to transition members from "guessing" to "knowing". By integrating physical, cognitive, and body composition metrics into a single, frictionless experience, Checkup provides a "prescriptive" starting point for every individual journey.

Following the launch of the Technogym Checkup, Technogym has introduced Biostrength, the world’s first strength training line that fully adapts to the individual user through artificial intelligence and aerospace-grade technology. By utilizing the patented Biodrive system, Biostrength guarantees 30% superior results in the same amount of training time compared to traditional equipment or free weights. The system removes all guesswork from strength training by automatically optimizing every detail—from the correct load and number of repetitions to recovery time and execution speed.

Technogym has officially entered the Pilates category with the launch of its first Pilates Reformer, marking a significant expansion of the brand’s training ecosystem beyond strength, cardio, and digital fitness.