Ryan Hawkes
I help the best in health, fitness & wellness build it and tell the story of what they built.
For the founders, operators, developers, investors, and physicians building serious health, fitness, and wellness — the people whose decisions a facility, a brand, or a business gets built around.
22 Years Inside.
I didn't study this industry from the outside — I built inside it. Twenty-two years, starting on the floor at twenty. I've designed the spaces, chosen the equipment, hired the front desk, run the meetings, built the brands — and built and sold my own company from nothing.
That's the difference. When I walk a project, I see it the way an operator sees it — concept, layout, equipment, experience, and the business that has to run inside it — not the way a vendor or an agency does.
Today I'm the named, faced voice that operators, developers, investors, and physicians pay attention to. Two things sit under all of it: I understand what the best in this industry are building, and I can tell that story at the highest level.
Ryan Hawkes — portraitI Built The Thing Before I Designed Them.
Athletic Kulture started with a notebook and a vision, alone in my apartment. I took it from there to open doors — the brand, the floor plan, the build, the equipment, the hiring, the marketing, the whole way through — then ran it and sold it. It's where the operator became the person who now designs and tells these stories for everyone else.
Athletic Kulture facility — full widthOn the build
The brand — built from scratchI don't judge it from a spec sheet. I test it under the bar.
Every recommendation comes from participation, not a brochure. I'm on the manufacturing floors with the people who build the equipment. I train on it before I ever put it in a room. That's the difference between an opinion and an authority.
And it runs past the equipment. I'm deep enough in wellness and biohacking to advise the people building the space — founders, investors, developers, and operators — across hospitality, luxury residential, and commercial.
Inside the Manufacturer's HQ
On the Factory Floor, Germany
Red-Light & Recovery Tech
Aquatics & Hospitality
On the Manufacturing Floor with the Builders
Inside the Factory
Testing the Newest Platforms
Under the Bar
VO2 Max — Measured, Not Guessed
DEXA / Body CompositionBetter spaces. Stronger businesses.
I design fitness and wellness spaces, and advise the people building and running them. From a new facility to an established business, I bring an operator’s perspective to the decisions that shape the experience.
Facility & Gym Design
A space that works, from concept to opening day.
A new club. A private training space. A wellness destination. Each starts with a different ambition.
I help turn that ambition into a fitness and wellness space people want to use — and return to. Explore how I approach the decisions that take a project from its first idea to opening day.
Explore Facility & Gym Design →
Concept & Layout
Equipment & Experience
On the BuildAdvisory & Consulting
Clear direction for the business behind the space.
Whether you’re shaping a new concept, expanding an existing business or improving how a facility runs, I help you work through the decisions that matter — what to offer, where to invest and how to deliver it.
Design is half of it. Delivering it is the other half.
A concept is worthless if it can't be delivered on time and on budget. That's where Yinka comes in — so we don't just design the space, we see it through from concept to open doors.
He's run large-scale commercial builds on the clock, and he handles the logistics and financing so we keep a project on time and on budget.
We design the concept and bring in the right architect, engineer, and general contractor to stamp the drawings and get approved. We handle procurement, and Yinka manages the whole project so the trades stay on schedule and the space gets built the way it's drawn. It's the difference between handing you a concept and actually delivering the room.
Yinka Oyebanjo-Odofin — portrait
On a Large-Scale Build
Managing the SiteWeekly Intelligence
- "Industry shifts worth paying attention to"
- "New concepts, openings, and expansions"
- "Systems and decisions behind high-performing facilities"
"This isn't a blog, a promo email, or recycled social content."
The Daily Read.
The interpretation happens in real time on Instagram — where the industry actually watches.
Build It Right.
Tell It Right.
One conversation, and you'll know exactly what this could be for what you're building.
info@ryanhawkes.com