For inquiries related to advisory, strategy calls, or collaboration.
Direct inquiries: info@ryanhawkes.com
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INDUSTRY INTELLIGENCE
A collection of writing, research, and long-form thinking across gyms, studios, wellness,
equipment, and business models organized for founders, operators, developers, and investors.
WEEKLY INTELLIGENCE
A weekly signal on what’s shaping the health, fitness, and wellness industry, including wherecapital is flowing, how science, equipment, and technology are evolving, which business modelsare emerging, and what matters versus noise. Written for long-term builders, not trend chasers.
INDUSTRY REPORTS
Focused, time-bound deep dives on major industry events, research, technology, investments, products, and structural shifts, written to inform real decisions.
THE VITAL PODCAST
Long-form conversations and solo breakdowns on training, equipment, design, business, and the future of fitness and wellness. Built for depth over volume.
ADVISORY
Direct advisory for founders, operators, developers, and investors building serious fitness and wellness
businesses. Grounded in real-world experience across design, operations, capital, and growth
STRATEGY CALL
A focused, one-on-one working session to pressure-test your ideas, identify blind spots, andclarify next steps across business model, design, capital, marketing, or operations. Designed todeliver clarity, not a sales pitch.
ADVISORY & CONSULTING
Ongoing strategic support for founders, operators, developers, and investors navigating complexdecisions, from concept to scale. Engagements may include business model design, facilityplanning, growth strategy, operational systems, and long-term positioning.
MARKETING & GROWTH STRATEGY
Strategic guidance on positioning, content, funnels, CRM systems, and paid media, focused onsustainable demand, retention, and brand equity rather than short-term tactics.
Ryan Hawkes is an advisor, designer, and operator in the health, fitness, and wellness industry. For over two decades, his work has spanned training, facility design, equipment selection, business models, marketing systems, and capital strategy, informed by building, operating, and advising highperformance fitness and wellness businesses. His experience includes close collaboration with leading equipment manufacturers, developers, and operators, bridging the gap between product, infrastructure, and real-world application. Today, Ryan works with founders, operators, developers, and investors on long-term decisions at the intersection of health, infrastructure, and business.
CONTACT
For inquiries related to advisory, strategy calls, or collaboration.